When Spotify sought to deepen its connection with Gen Z and millennials, we didn’t just launch a campaign - we sparked a movement. By harnessing the raw power of music, we transformed passive listening into bold self-expression. Through unapologetic conversations, we redefined Spotify as more than a streaming platform - it became a cultural pulse for how a generation feels and connects. This wasn’t just engagement; it was a reimagining of sound, cementing Spotify as a defining force in youth identity.