We didn’t just help PlayStation reach Gen Z and millennials - we set the gaming world on fire. Through raw short films, disruptive stunts and bold branded content, we transformed PlayStation into a cultural powerhouse. We didn’t just engage audiences; we sparked a global conversation that reached millions and shattered expectations. This wasn’t about driving sales; it was about redefining how gaming connects with the future - proof that PlayStation doesn’t just play the game - it rewires it.