When Ford aimed to engage Gen Z and millennials, we redefined how a legacy brand connects with the future. Launching the world’s first interactive YouTube sitcom, we turned passive viewing into active participation, shattering barriers between brand and audience. This cultural experiment positioned Ford as a fearless leader, sparking global conversation and trending worldwide. This wasn’t about selling cars - it was about disrupting how legacy brands engage the future, proving Ford doesn’t just adapt - it drives change.