When Coca-Cola aimed to reclaim its place at the heart of global culture, we didn’t just refresh a brand - we ignited a movement. Every can became a symbol of connection, joy, and unapologetic individuality. From social to experiential, every touchpoint radiated youthful energy, empowering people to celebrate life in bold, unforgettable ways. This wasn’t about selling soda; it was about redefining what it means to be a cultural icon in today’s world.