October
New Hot Cherry site coming soon.
New projects coming up for Channel 4, E4 and Sony.
September
Channel 4 appoints us (again). This time we've been commissioned to create an off- and online campaign to launch its new video-sharing animation website, 4mations.tv. The new website, which is due for public launch in mid-September, aims to bring together the best animation from around the world. The project is a joint collaboration between Channel 4, Aardman Animations and Lupus Films and has a strong focus on rewarding animators who upload their work. This is part of an ongoing relationship between us and Channel 4. We've worked with the broadcaster since 2005 on all sorts of weird and wonderful projects. Recently, Channel 4 commissioned us to create an online marketing and PR campaign to promote Osama Loves, a mission to find 500 Osamas in an attempt to change perceptions of the name as part of their Islamic season, and E4 recently commissioned us to create an online marketing and PR campaign to promote their involvement in this year's Golden Joystick Awards.
We've been hired by Channel 4 to do the digital marketing and PR for Osama Loves, a mission which aims to discover the sunnier side of Islam. Osama Loves will see London doctor Farrah Jarral, who dealt with victims of the 7/7 aftermath, and filmmaker Masood Khan try to meet 500 Osamas right across the Islamic world in just 50 days asking each one; "What do you love?" (check out the butch truck driver with a penchant for romance novels). If you know where they should go to find the next Osama, where they should stay [or how to get the most out of their journey], let them know by visiting www.osamaloves.com. To date, our campaign has attracted global media coverage, The Sun newspaper ran a double-page spread and interest from influential blogs, forums, message boards and social networks is coming in thick and fast.
August
Our mates at Rehab Studio are making our lovely new site. More soon.
We've been commissioned by E4 to do the digital marketing and PR for their involvement in this year's Golden Joystick Awards. E4 is creating a new category - E4.com Grand Master Flash Award - which will celebrate the genius of game-making talent by giving them a chance to showcase their games, as well as a chance to win some killer prizes including a £5,000 commission from E4.com and a Golden Joystick Award. Deadline for entries is September 15.
We've been commissioned by a mobile phone giant to roll out a global digital marketing and PR campaign to promote their new handset.
July
Prepare to scare (again). We're promoting a new viral for series 2 of hit TV show Dexter. The Dexter Hit List is an interactive campaign that allows people to freak out their friends with a personalised online police press conference where they are named as the main suspect in a blood-soaked investigation. Our promotion for the first Dexter viral campaign in 07 led to international media coverage, 750,000+ views, Gold at the BIMA Awards for Best use of Viral, AdFreaks freakiest ad award, calls of complaint from the public and police interviews from London's Scotland Yard.
We've been commissioned by Channel 4 for 2 new projects.
We've been commissioned by E4 for a new project.
We were interviewed by Brand Strategy magazine as part of a feature on how brands can use the power and influence of digital marketing to engage with audiences.
London office: we're looking for a client director and account manager. If you have solid experience in digital marketing and PR, please send your details to hot at hotcherry dot co dot uk.
We've been commissioned to do the digital marketing and PR for a cutting-edge new music film. More details soon.
Ever wondered what tomorrow's world of digital media might look like? Prometeus - The Media Revolution might help.
June
A project we promoted last year, the ground-breaking interactive online sitcom Where are the Joneses? for Ford has won a prestigious Gold award at this year's International Visual Communication Association (IVCA) awards. IVCA Awards are recognised internationally as marks of excellence for effective business communication in corporate video, live events, multimedia projects, business television and websites. Where are the Joneses? was the world's first open source branded interactive online sitcom and highlighted by a number of judges as "an integrated and innovative experience that engaged the audience on a number of different levels."
We've been commissioned to do the digital marketing + PR for a number of new projects. More soon.
We've been working with Arena magazine on a feature about the hottest British digital talent around.
May
Creating a beautiful world one click at a time. We're promoting a Facebook application called the Golden Ratio which allows users to discover how close to perfection their face is using a scientifically proven method of calculating beauty. The campaign promotes the new series of Nip/Tuck, the Emmy and Golden Globe award-winning American television medical drama series.
Oh look, what's that? It's our YouTube channel.
Having a dizzy moment? Forgot where you put that all important document? Apparently 62% of Brits don't organise their documents and 42% have no idea where they keep their birth certificates. Just as well then that Age Concern and Head have come up with LifeBook a new online initiative we're promoting to help people manage their affairs and pull together practical information.
April
London office: we're looking for an account manager. Please send your details to hot at hotcherry dot co dot uk.
We've just won 3 new projects - more details soon.
We're interviewed in NMA, Computer Arts and Revolution discussing the way brands are using the power and influence of the internet.
We specialise in online marketing and PR for brands like Ford, Channel 4, Sony PSP and Microsoft. If you'd like to discuss what we can do for you, email director harry cymbler: harry at hotcherry dot co dot uk or call him on 0207 424 0949.
We've been hired by The Blue Cross, Britain's Pet Charity, to launch their social network site All About Pets. We'll promote every aspect of the site across TV, radio and print. Our online campaign will help to create buzz by encouraging conversations through a network of influential online trendsetters, blogging, social networks and online media. Read about the story in Brand Republic.
March
We've been hired by Maverick TV, the leading TV and media producer behind programmes like How to Look Good Naked and Ten Years Younger. We're promoting ideasforlife.tv a new online video channel showcasing innovative science-based content with the aim of promoting and de-mystifying science. Our online campaign will encourage conversations with consumers through our network of influential online trendsetters, blogging, social networks and online media. Read the PR Week story here.
We're promoting an online game for Cartoon Network's Robotboy, the top rating TV series about a robot who has the ability to think and feel like a real boy. Robotboy: professor Moshimo's Robot Testing Lab allows players to interact with their robot by making it sleep, talk, dance and roam.
February
London office: we're looking for a client director. Please send your details to hot at hot cherry dot co dot uk.
We're working on a number of high profile projects including an online sitcom, a new broadband channel, a social network and a European online campaign. More details soon.
We've been hired by Maverick TV, the leading TV and media producer behind programmes like How to Look Good Naked and Ten Years Younger.
We've created a new showreel which features some of the award winning campaigns we've done for the likes of Channel 4, Microsoft and Ford. To view it, click on the 'Hot Cherry showreel' logo in the client section.
January
London office: we're hiring. If you're an account manager with solid digital experience please send your details to hot at hotcherry dot co dot uk.
We've been promoting a campaign for the Twentieth Century Fox DVD release of Family Guy - Blue Harvest, which retells the classic Star Wars: A New Hope tale with dysfunctional Griffin family portraying various Star Wars characters including Peter as Han Solo and Stewie as Darth Vader.
December
We're promoting the top ten virals of 07 which features a spoof of the Olympics logo, 1,500 inmates performing Jacko's Thriller and Chris Crocker's Leave Britney Alone! Blogs, forums and online communities have talked about the top 10 as well as The Observer, Channel 4 and The London Paper.
We're promoting three new clients in early 08. More details soon.
We've been promoting a new integrated campaign with digital at its core for the launch of a limited edition Absolut disco gift pack in the run up to Christmas. The push drives consumers to a site where they can upload videos of themselves with a chance to win VIP tickets to the Absolut disco event featuring legendary DJ Norman Jay.
Great news... a viral campaign we promoted last year, the innovative Dexter campaign for Ralph has won the Best use of Viral award at this year's BIMAs. The viral promoted the hit TV show Dexter and made recipients feel like they were the next victim of a serial killer on the rampage. We promoted the campaign in the UK and USA across TV, radio and print, as well as online channels including blogs, forums and social networks. To date, over 750,000 people have seen the viral and more than 3m have visited the site. New York Times ranked it as one of the ground breaking campaigns of 07 and AdFreak ranked it as 2007's most freakiest ad moment.
We're featured in the latest edition of Contagious, PR Week and Digital Arts Online discussing online PR and web 2.0.
This YouTube page features our latest showreel.
November
Our consumer PR campaign for Ford's online sitcom Where are the Joneses? is now complete. We created engaging conversations with online communities across blogs, forums and social networks. The show now ranks within Technorati's top 40,000 blogs out of 71,000,000. We also secured plenty of offline coverage including BBC News, Channel 4 News, The Guardian, The Sunday Times, Contagious, Campaign and NMA.
Our campaign for Dan Fielding 'Domestic God', the fictional character sponsored by Electrolux, is now complete. We helped Electrolux to engage with online communities across blogs, forums and social networks and attract media coverage including The Independent and Channel 4. We turned Dan into a hit MySpace personality - over 100,000 people tuned into his clips on domestic life and we are currently working with the BBC and ITV to create a Domestic God TV show.
October
We're promoting season 2 of Dexter in the States with an innovative viral campaign created by Ralph. Send this to your mate and watch them fall to pieces as they realise they're the next victim of a serial killer on the rampage. New York Times, USA Today and Variety magazine have already picked up the story.
We're promoting Nickelodeon's interactive show Me:TV at the Nickelodeon Kids' Choice Awards, which will allows kids to record and upload clips for a chance to appear in a live programme and compete against each other in real time via their broadband webcam.
Hoax? MySpace personality? Annoying git? Who the hell is Dan Fielding 'Domestic God' and is he about to get his own TV show? We're promoting Dan and helping him to create a loyal following on his MySpace and YouTube page, with about the same number of people who would like to punch him hard in the face. Production companies have been in touch to talk TV shows and Channel 4 recently featured him but who is Dan, and who is the brand sponsoring him? Enter the competition to win some goodies. All will be revealed at the end of the month.
We're promoting CitySocialising, a new social networking site which aims to kick start the social lives of young busy professionals. Our national and regional online promotions will cover all major cities including Leeds, Manchester and Brighton.
We're promoting start up UK technology firm Genie Group. They've just beaten Yahoo! to launch adGenie the world's first online ad technology which will offer brands (like current client Honda) personalised adverts to web users.
